March 10, 2008

Red Dot Award 2008

No Picnic has been awarded with a prestigious Red Dot Product Design Award 2008.

No Picnic has helped Mora Of Sweden to outdistance the competition with the use of brand differentiation, product innovation and overall killer design. We are happy and thankful that this is acknowledged by the Red Dot jury.

The client, Mora of Sweden, has manufactured ice augers since 1955 and is market leader. In fact there have not been many competitors threatening their position. Not until the recent years, when no-name Chinese manufactures have appeared on the market, threatening with low price products.

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